Online Marketing Blog

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2022-08-03 by Steffen Wagner

White Paper: Customer Segmentation

2022-01-01 by Steffen Wagner

White Paper: Customer Lifetime Value

2021-10-04 by Jan Blechschmidt

Understand Customer Decision Making: Discrete Choice Models with RStan

2021-03-29 by Jan Blechschmidt

Understand customer decision making: Discrete choice models in marketing

2021-01-31 by Steffen Wagner

White Paper: Attribution 2.0

2020-12-10 by Marina Wyss

Churn Analysis for Attracting and Retaining High-Value Customers

2020-09-16 by Marina Wyss

Reinforcement Learning for Marketing: Lessons and Challenges

2019-10-21 by Sebastian Cattes

Marketing Mix Modeling - How Does Advertising Really Work?

2019-06-19 by Steffen Wagner

Best Practice in TV Tracking: Why a Simple Baseline Correction Falls Short!

2017-12-19 by Steffen Wagner

Business Case: Predictive Customer Journey (PCJ)

2017-12-19 by Steffen Wagner

Business Case: Spillover Analysis

2016-10-31 by Steffen Wagner

Business Case: Attribution 2.0

2016-10-31 by Steffen Wagner

Business Case: TV Impact

2016-10-13 by Sarah Wagner

Business Case: Credit Card Fraud Detection